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Identity and the Other are mutually constructed. They pass into one another. How privacy absolutism could rob us of a rich identity.
AI unlocks malleable UI. It can be executed by the OS, browser or application-layers. Why "thick" applications resist OS or browser-led malleability and personalized AI will ship at the application layer.
A subject mindset has replaced the citizen mindset of the early internet. Duty will not fix this. Desire will.
Browsers and OS use identity to make data available across devices. The case for identity to make personal AI available across applications.
Everyone has tried to build a personal data wallet. Most failed. Why's this time different? Data portability and AI.
Open networks need superior economics to rise. Today private networks control consumer identity and data to massive enterprise. The cookies are stale. It's time for the Logged-In Web.
Even in 2003, it felt like walls were going up on the internet. How a progressive self-sovereignty can make internet experiences richer at a reduced cost.
What could be an interoperable context layer for hyper-personalized AI? Any AI over a unified events representation of all interactions you've had with the world.
First party data is mostly "meh" and third party data is deteriorating. The future of personalization? Let customers introduce themselves in a tap.
Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.
Portable context helps us relate to the world. But it can also relate the world to us. How selective sharing (and un-sharing) can drive consumer value.
In 1994 shopping sites couldn't remember users across sessions. Today AI can't remember us across surfaces. A study of app-infrastructure cycles in personalization.
AI moves to where the data live. Consumers have the most data. You are the sun.
Personal AI is going to be everywhere. It's a composition of attention, tools, and context. But what makes it Yours?
Walled Gardens are the future of consumer AI, but their isolated ecosystems limit growth. To cultivate a richer internet, we must cross-pollinate our walled gardens.
Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.
The death of cookies makes most users anonymous. If you don't want to break marketing, users need to log in. A new opportunity for loyalty and rewards.
Data brokers have spending and behavioral data on nearly every US consumer. How much do data brokers know about you? Take the Epsilon Challenge to find out.
Email marketing is dying, CAC is rising, and yes, cookies are crumbling. Loyalty is the new leverage.
Digital marketing is like a high-stakes, complex game of Guess Who? Crosshatch was created to solve the guessing game once and for all.
Spotify Wrapped celebrates our realest moments from Spotify on Spotify. Why not celebrate our moments from everywhere on everything?