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What could be an interoperable context layer for hyper-personalized AI? Any AI over a unified events representation of all interactions you've had with the world.
First party data is mostly "meh" and third party data is deteriorating. The future of personalization? Let customers introduce themselves in a tap.
Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.
Portable context helps us relate to the world. But it can also relate the world to us. How selective sharing (and un-sharing) can drive consumer value.
In 1994 shopping sites couldn't remember users across sessions. Today AI can't remember us across surfaces. A study of app-infrastructure cycles in personalization.
AI moves to where the data live. Consumers have the most data. You are the sun.
Personal AI is going to be everywhere. It's a composition of attention, tools, and context. But what makes it Yours?
Walled Gardens are the future of consumer AI, but their isolated ecosystems limit growth. To cultivate a richer internet, we must cross-pollinate our walled gardens.
Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.
The death of cookies makes most users anonymous. If you don't want to break marketing, users need to log in. A new opportunity for loyalty and rewards.
Data brokers have spending and behavioral data on nearly every US consumer. How much do data brokers know about you? Take the Epsilon Challenge to find out.
Email marketing is dying, CAC is rising, and yes, cookies are crumbling. Loyalty is the new leverage.