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Vibe personalization

Algorithms have cooked our personal style. Personal AI without complete context is about to do the same.

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5/11/2025

Last week OpenAI’s Sam Altman had lunch with the Financial Times

Altman hints at his ultimate goal … when a subscription to ChatGPT becomes a personal AI, through which users log into other services. “You could just take your AI, which is gonna get to know you better over the course of your life, have your data in and be more personalised and you could use it anywhere. That would be a very cool platform to offer.”

We’re very excited for this future – we’re betting it rises as a Personalized AI Gateway – one where apps can adapt to our complete context using any private AI.

Importantly, we believe personal AI runs on all our context, not just what we share with a single (chat) application.

Information from a single application can work fine in the immediate contexts of our engagement, but can dull quickly as we change or distract as applied to outside contexts.

We say personal AI without complete context induces a vibe personalization – committing a worse form of Baudrillard’s Perfect Crime, creating a new reality out of an incomplete picture of who we are.

As we interact with vibe personalized services, we gradually lose access to what our preferences might have been without this influence. We all become West Village Girls, gravitating toward the things a single model provider induce (or "frack") us to engage about.

Complete context doesn’t save us from this Perfect Crime, but interoperability across models and context sources leave more opportunity for the world’s mystery – and the real – to endure.

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