Today, “personalization” as we know it boxes us in.

If you’ve ever been asked to subscribe to a toilet seat, or exclusively served Irish jig music on your Discover Weekly, you know what we mean. But apps don’t have the personal information needed to fill in that true picture of who we are, and consumers deserve to know how their data is being used (shared? leaked? sold?) before—and if—we share.

Crosshatch is making personalization actually feel personalized.

We created a secure, radically transparent way for consumers to share (and un-share) their information with their favorite apps, enabling brands to build experiences that really answer their needs. Our personal data wallet represents an enlightenment of data sharing, removing the mystery and ick, replacing it with a new kind of empowerment and possibility.

Prepare to be... delightfully surprised

As a consumer

By insanely on-point travel recs, helpful health insights, and tailored shopping, real estate, and dining support.

As a marketer

By stronger customer relationships and loyalty, and increased engagement.

As a Developer

By the breadth of data integrations at unparalleled efficiencies, and integrations with AI you already use.

Safety & Compliance

We believe we should be able to shape the internet with our data in a way that we control.

Here’s what happens when you turn on sharing:

01
To link an internet account with Crosshatch, authenticate with the selected account. We always provide clear information on what data you’re connecting and why an app is requesting it.
02
Once authenticated, we securely sync your account data to your Crosshatch personal data wallet.
03
We assemble data you’ve chosen for a given app, and when requested, your Crosshatch personal data wallet interprets it and securely shares its output with the app you’re using in a connection you control.

Here’s how we help keep data safe:

Data Encryption

Your data is encrypted at rest and in transit.

Independent Security Testing

Crosshatch is in the process of SOC2 Type 2 certification.

Robust Monitoring

Crosshatch logs how your apps use your connected data.

It’s your universe.

We know that when you use Crosshatch you’re entrusting us with your private information. Our mission is to make it clear when an app or service is using Crosshatch and what data is being connected. You decide what to share and un-share.

Meet the team.

A Harvard-trained computational scientist with over a decade in applied ML, Soren has shaped data innovations in ad tech, finance and e-commerce.
Soren Larson
CEO & Co-founder
A U Michigan engineer + data scientist, Jesse previously built enterprise software at Thompson Reuters and OpenStore.
Jesse Halpern
CTO & Co-founder
A UCLA-trained biochemist, Neil seamlessly bridges design and tech, having co-founded a full service brand agency and shaped strategy in early-stage life sciences ventures at Tachyon.
Neil Deramchi
Head of Design
A seasoned entrepreneur and Fulbright Scholar, Ben founded Neyborly, an omnichannel marketplace for emerging retail entrepreneurs.
Ben Seidl
Head of Growth

Interested in joining us?

Get in touch at careers@crosshatch.io

Get in touch

Collecting our thoughts

Privacy and collaboration

Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.

Information games

Portable context helps us relate to the world. But it can also relate the world to us. How selective sharing (and un-sharing) can drive consumer value.

The personalization infrastructure phase

In 1994 shopping sites couldn't remember users across sessions. Today AI can't remember us across surfaces. A study of app-infrastructure cycles in personalization.

Data gravity

AI moves to where the data live. Consumers have the most data. You are the sun.

What is Your AI?

Personal AI is going to be everywhere. It's a composition of attention, tools, and context. But what makes it Yours?

Cross-pollinating walled gardens

Walled Gardens are the future of consumer AI, but their isolated ecosystems limit growth. To cultivate a richer internet, we must cross-pollinate our walled gardens.

The Rise of Headless Personalization

Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.

The death of implicit consent

The death of cookies makes most users anonymous. If you don't want to break marketing, users need to log in. A new opportunity for loyalty and rewards.

Take the Epsilon Data Broker Challenge

Data brokers have spending and behavioral data on nearly every US consumer. How much do data brokers know about you? Take the Epsilon Challenge to find out.